CONTENT Marketing Ideas

Effective Lead Generation with LinkedIn

December 16, 2019 | Content Marketing, Digital Marketing, Social Media

Lead Generation

For businesses looking to generate high-quality business to business (B2B) leads, LinkedIn is one of the most effective and often underused tools available. However, many companies are not taking advantage of the massive network of business leaders and influencers simply because they don't know where to start. Fortunately, it is not that difficult to get started generating leads on LinkedIn. Here are a few steps and tips to get you started.

#1: Create a Company Profile

Getting your company started on LinkedIn is easier than creating a Facebook page. Just enter your company name, upload an image that best represents your business, write a description of your company in the "About us" section, add your website and physical location (if you have one), and you are done. When you write your description, be sure you include some keywords related to what you offer. This will help people find you on LinkedIn.

#2 Post Great Content

Just like with any other social media platform, if you want people to pay attention to you, you are going to need something of value to share. On LinkedIn, remember that you have other business people who are looking for that extra edge, idea, or solution to make their life easier or to increase sales and profit. And don't think you need to post only text. You can post images and even video, so mix things up.

To start collecting new leads, you are going to need to post regularly, daily if possible. And remember, there is already a lot of great content on LinkedIn, so make yours even better. Find your niche and post high-quality, unique, relevant, actionable content. Also, be sure to spend some time on your headlines to make sure you are catching peoples' attention.

#3 Make Use of Groups

LinkedIn Groups offer a great opportunity to reach people who will be interested in what you offer. Search for groups in your industry and the industries you serve. Just remember, like with every social media-based marketing strategy, you shouldn't just jump in and start promoting your business. Get involved in conversations. Answer questions. Start new, helpful discussions. Remember, LinkedIn is all about networking. Once people get to know you as an authority in the field, becoming a client or customer may be a natural next step.

If you can't find the right type of group or you want to take an extra step, consider starting your own group. It is a simple process to start a group, but keeping it up and running takes some ongoing work. However, it might be a great way to attract people interested in the topic for which you have the expertise and begin conversations that may eventually lead to conversions.

#4 Get On and Look Around

The best way to get started with lead generation on LinkedIn is to get on there and start looking around. See what similar businesses are doing in the space and consider what you might have to add. Look through the groups and see where you might fit in. Then, follow the above tips and get to work.